Personal Finances: What Will Car Prices Be after the Adoption of the Euro in Bulgaria?

Bulgaria’s forthcoming accession to the eurozone is prompting a range of questions about the economic impact on different sectors. One of them is the automotive market — an issue that is gaining prominence, as a change in the national currency inevitably leads to adjustments in pricing, market behaviour and consumer attitudes.

With the introduction of the euro, car pricing is expected to become more transparent and easier to compare with prices in other eurozone countries. This could facilitate the import of new vehicles and reduce price disparities between markets. At the same time, there are concerns about a temporary upward “locking in” of prices as a result of rounding and the market’s adaptation to the new currency.

Bulgaria remains heavily dependent on the used-car market. Joining the eurozone could affect this segment by lowering import-related costs, making price comparisons easier and increasing competition among dealers. However, household incomes and purchasing power will continue to be a key factor shaping demand.

In October 2025, Bulgaria recorded a record increase in new car sales, with registrations rising sharply compared with the same month a year earlier. This points to strong consumer interest and a positive trend, particularly notable against the backdrop of prolonged market decline in other European countries.

Especially striking is the performance of electric and hybrid vehicles in Bulgaria, where sales growth has far outpaced the European Union average. Sales of fully electric cars rose by around 84%, while hybrid vehicle sales surged by more than 200%, placing the country among EU leaders in growth for these types of powertrains.

Trends among conventional engines are more mixed. Petrol-powered cars continue to grow in popularity, while demand for diesel vehicles has declined slightly compared with the previous year.

Looking at the first ten months of the year as a whole, cumulative registrations of new cars in Bulgaria have increased by more than 13%, with the rapid growth of electric and hybrid models remaining particularly pronounced.

The rise in registrations, especially throughout 2025, suggests that demand for new cars in Bulgaria is not only recovering but accelerating compared with previous years. The strong growth in electric and hybrid vehicles could lead to greater supply and potentially lower prices in this segment in the future. Despite the overall expansion of the market, diesel vehicles continue to lose ground, while petrol cars are seeing moderate growth — a pattern that reflects broader European trends towards cleaner technologies.